At work, we get a feed of business news on our intranet site - usually cobbled together from press releases and corporate announcements. It's not very informative.
I recently noticed that Ryanair always announce new bases in exactly the same way. Even their communications department runs with ruthless efficiency.
Earlier this week, they announced Paphos in Cyprus as a new base. I've stripped out the details and left what looks like their current template:
Ryanair is delighted to announce (airport) as our (number 1) base with (number 2) routes beginning in (date) which go on sale on www.ryanair.com tomorrow. (Nation) consumers and visitors can now beat the recession and escape (rival airline) high fares by switching to Ryanair's lowest fares and our no fuel surcharge guarantee to (number 3) exciting destinations all over Europe including (country 1), (country 2) and (country 3) among others. Ryanair's (number 4) passengers p.a. will sustain up to (number 5) jobs in (destination).
I may have now rendered a Ryanair employee redundant. Sorry.
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